SDR vs Tempo: what does a lead really cost you?
An in-house SDR is more than a salary - it is benefits, tooling, management, and the hours reps lose to research. Plug in your numbers to see your true cost per lead next to a done-for-you pipeline.
Your numbers
Adjust the sliders to match your team. The estimate updates instantly.
Annual base for one in-house sales development rep.
How many leads your team needs to keep reps busy.
All-in cost today, including tools and wasted time.
We apply a conservative 1.3x fully-loaded multiplier to the SDR salary (benefits, tooling, management, ramp) and add the cost of the leads they still have to source at your current cost per lead. Tempo's Growth plan is $1,500/mo for 500 leads.
$10,458/mo
That's about $125,500 a year, roughly 87% less than running it in-house - before counting the meetings better leads book.
In-house
$11,958/mo
$23.92 / lead · 500 leads
$5,958 loaded SDR + $6,000 data
Tempo Growth
$1,500/mo
$3.00 / lead · 500 leads
Sourced, enriched, scored, delivered weekly
Effective cost per lead
Conservative by design.
The in-house figure combines a fully-loaded SDR cost with the data and tooling spend of the leads your team still has to source. The Tempo figure uses the public Growth plan price of $1,500/mo for 500 leads, scaled in 500-lead blocks to match your volume. We deliberately leave out the hardest-to-price advantage - that enriched, scored leads convert better - so the real return is usually higher than the number shown.
Use it as a directional estimate, not a quote. The honest way to settle the comparison is to put a Tempo sample next to your current leads and measure the connect and conversion rates yourself.
Numbers look good? See the leads.
A calculator is only an estimate. Tell us your target market and we will build a free, scored, enriched sample so you can judge the quality directly - no cost, no commitment.